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Philippine Consul
General Rowena Mendoza Sanchez and officials of the Philippine Consulate
General with Ms. Ros Juan of Figaro Coffee Company
Buyers inquiring
about the products presented by the Philippine Booth
The
Philippine Consulate General Shanghai participated in the FHC China 2007 (11th
International Food, Beverage and Hospitality Services Exhibition) which was
held from 14 to 16 November 2007 at the Shanghai New International Expo
Centre in Pudong, Shanghai.
Covering
three massive halls with a total area of 30,000 square meters, the 11th
FHC China 2007 is China’s largest gathering of international food, wine and
hospitality suppliers. This year, over 800 companies from 40 countries and
22 official national pavilions participated in the exhibit. All of the
participants are targeting the booming top-end retail and hospitality market
of China.
The organizers closing show report states that of the total
visitors attending FHC China 2007, 33 %, or 5,497 visitors came from
overseas and Chinese cities other than Shanghai.
Mr. Brendan
Jennings, General Manager of the China International Exhibitions Ltd. (CIE),
the organizer of the exhibition., expressed his belief that “Philippine food
and beverage exports have considerable potential in the China market.” And
“it is essential that Philippine companies have the right marketing platform
from which to promote their products and that FHC China is one such platform
that Philippine exporters should consider participating in” explains
Philippine Consul General Maria Rowena Mendoza Sanchez.
Philippines' Figaro Coffee Company represented in the FHC China by Ms. Ros
Juan noted that as a brand that has just started its operations in China, it
was good exposure for Figaro in terms of letting the brand be known to
others and for Figaro, to meet other industry players, suppliers, etc. She
has been to FHC in the past and was pleased to see that the show has
expanded considerably in the past year. "The international mix of attendees
and participating companies make FHC China a suitable arena for members of
the F&B industry to interact," she adds.
The
Philippine participation in the fair was made possible with the support of
the China International Exhibitions Ltd. (CIE). END |
